Sports Matters 2014

Sports Matters 2014


Sports Matters is a regional conference held over two days which brings together senior stakeholders to build the foundations for a healthy and sustainable Asian sports industry. The 2014 edition was hosted at the Marina Bay Sands in Singapore during the electric week of the Singapore F1 Grand Prix. 

Earlier in July this year, I received an email in my about.me inbox asking about my interest in attending a sports conference as a panelist due to my work on this website and other social media platforms. I was a little skeptical at first* but upon confirmation that Isaac, another fellow sports blogger I know was called on to be a panelist, I decided to give it a go.

*since my work here is very much personal these days and I’m not so keen to be a social media evangelist.

So what is Sports Matters?

Sports Matters is a regional conference that brings together brands, corporate leaders and the who’s who in the Asian Sports Industry together under one roof to discuss the present and future of the industry. In its second year running, the 2014 edition brought together more than 420 senior executives from 220 companies (including 67 speakers) for 2 days of networking and insight at Marina Bay Sands, Singapore.

Sports Matters 2014 year featured prominent names such as Mr. Lim Teck Yin, CEO of Sports Singapore who gave the opening address and Lord Sebastian Coe KBE, Chairman of CSM Sport & Entertainment, who gave a keynote interview. I managed to shake hands with Mr. Teck Yin and even got his name card!

The event also featured an exclusive interview with Williams Martini Racing’s Claire Williams, Deputy Team Principal &
Commercial Director and Susie Wolff, Development Driver.

Sports Matters 2014 is a joint venture from Branded and Campaign, who also hosts other B2B2C and B2B2F(an) events in Asia, such as Music Matters, Social Matters, Digital Matters and the YouTube Fan Fest.

So how did I fit in this big conversation of mostly industry players, CEO’s and what have you? Well let’s take a look at who made up the panel discussion and what topics were discussed.

Panel: Get in the game: Sports in the Millennial Age

Leading online influencers discuss and share their social behaviours, content consumption activities and their expectations of sports broadcasters, content owners and event organisers.

Moderated by: Don Anderson, Managing Director, We Are Social

It is quite nerve wrecking to be up on stage in front of so many corporate figures! However, I did receive some compliments from the attendees about the panel discussion once the conference ended. In the two days of the conference, tho intimidating for a person of my stature and experience to be present, I’ve gained some insight into the corporate side of the sports industry and did get to meet some interesting people from the various brands and companies.

The full clip from that panel discussion is available for viewing below. The discussion is rather long, so it’s advisable to watch it over a WiFi network.

Check out some images from the event below. Photos from Branded Asia.

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