For Fall 2013, Boston-based New Balance will add to the Minimus collection with the introduction of the edgy NB Minimus Ionix 3090v2. This update continues to push the envelope with vivid designs and superior technical features from the first edition but with key improvements.
Runners who have followed the “minimalism” running shoe trend long enough would have remembered the original Minimus range, that was inspired and popularized by Anton Krupicka (more of him here). Since then, New Balance has expanded the Minimus range, to not just the trail and road running segments, but also to include the athlete who cross trains and/or spends time between the gym and the running.
If you didn’t see the subtle hint the paragraph above, means you have not stumbled upon CrossFit yet. But in my honest opinion, New Balance is targeting a shoe that most runners, who are comfortable with a low drop shoe, can take to a gym for the occasional strength training. This is contrast to what is Reebok is doing. They have has aggressively taken the CrossFit market by the neck with its range of CrossFit branded products.
Comparisons aside, theIonix looks to be an interesting (and hip looking) shoe that should attract athletes looking for a lighter, faster shoe for combining aerobic and weight training, within either a gym session, or a cross training work out.
The NB Ionix running shoe launches in July 2013 and the suggested retail price is $155. Press release and photos below.
Thanks CROWD for the updates!
NEW BALANCE ADDS AN UPDATE TO THE INNOVATIVE MINIMUS COLLECTION
SINGAPORE, July 2013 – For Fall 2013, Boston-based New Balance will add to the Minimus collection with the introduction of the edgy NB Minimus Ionix 3090v2. This update continues to push the envelope with vivid designs and superior technical features from the first edition but with key improvements. The NB Ionix running shoe launches in July 2013 and the suggested retail price is $155.
The NB Ionix design continues to push the limits of what an everyday running shoe can be, by meeting a runner’s needs both for performance and aesthetics. The inspiration for the original 3090v1 was the geometry of a molecule, the smallest physical unit of an element; this remains a focal point of the 3090v2 design.
The 3090v2 sits on a full length bed of REVLite that enables the brand’s design team to eliminate traditional foam without sacrificing durability, cushioning or support. A Ground Contact EVA frame surrounds the REVLite and gently but securely cradles the foot and allows for maximum deflection upon impact. The 3090v2 lowers the heel to forefoot drop to 4mm, encouraging a more natural foot strike but with exceptional cushioning intact.
The upper on the 3090v2 remains lightweight and breathable featuring an extremely thin no-sew overlay film that locks in the foot. Energetic, bold use of color with a distinct technical design is evident at first glance with the 3090v2, making sure you get noticed as you push through your workout.
The 3090v2 is perfect for the athlete looking to go fast! It is a lightweight running shoe that offers the natural motion experience with a little more substance underfoot. Grounded in technical superiority and aggressive with performance, the 3090v2 will help any athlete train harder whether logging on miles or hitting the gym.
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.